Wella, hair care excellence!

Brand of professional products Wella for hair dates back to 1924 as Franz Ströher he founded with his brother the Wella brand (in German "wave"), focused on products for permanent hair.
Over time, the products and equipment have begun to expand in the scenario of European and American styling, especially when creates Wella Koleston, the first coloring cream, which reached the extreme popularity thanks to a prominent spokesperson, Liz Taylor.
In 2017 Wella represents excellence in hair care and styling. On our shop are all Wella products for sale online, available in many lines and for various needs, to give free rein to the creativity of worldwide stylist: lines Color, Professional Care, Blondor, Sun, etc.

Discover Wella products on our site.


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